This series - chronicling the rise and fall of alternative music in the 90’s - has been a brilliant joyride through the nostalgia of adolescence and rocknroll. By the late-90s so-called ‘alternative’ rock was dead. In this episode Hayden depicts one of the lowest points of contemporary popular music.
The brilliant series Whatever Happened to Alternative Nation by Steve Hayden forThe AV Club continues with a look at American ‘cock rock’ of the late 90s.
Read Whatever Happened to Alternative Nation Part 1, Part 2, Part 3, Part 4, Part 5,Part 6,Part 7, and Part 8.
…Grunge wasn’t just dead; its body was being chopped up so close friends and relatives couldn’t identify it. For the next several years, a new wave of bands systematically wiped away the gains alternative rock had made in the early ’90s. Grunge was consumed by a new beast, and vomited back up with the most rank, least edible chunks of metal and hip-hop. Whether it was called nü-metal or rap-rock (or far worse epithets by those that couldn’t fathom the ugly blitzkrieg of belching fury suddenly coming at them from the fleet of bright yellow muscle cars rapidly taking over Main Street in every American town), this was music that took the sludge and the self-pity of early-’90s rock and turned it into something leaner, meaner, and nefariously empowering.
Nü-metal became the overture for what was about to come down in the ’00s, its inarticulate roar simulating the jet engines of George W. Bush’s America firing up and incinerating the grungy Clinton ’90s. Political correctness was the new establishment, and dismantling it became the first item on rock’s to-do list. Treating women like “bitches” and gays like “faggots” in song lyrics was now an acceptable form of rebellion, not to mention an easy way to get a rise out of bleeding-heart squares. Making money—and flaunting it—was okay again. Nü-metal beat grunge at its own game; you could feel sorry for yourself without worrying about other people. In fact, other people were the problem.It was the perfect state of mind for the American teenager bored with the comfort and affluence of the late ’90s, and resentful of bands pushing them to Rock The Vote and support Amnesty International. Soon, everybody wanted what nü-metal was selling, in all its various guises…
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