It is much easier to get a story in the blogs than in the written press. One media director indicated that her strategy for placing news stories in the NY Times was to place the story initially in the NY Times environmental blog and then hope that the print version of the paper would later pick it up.
CJR: How to place a story? via daveburdick
One of my old editors at Time told me that when he was a reporter at one of the magazine’s far-flung bureaus (apparently, news magazines used to employ lots of people to gather news) he would routinely leak stories to the New York Times guy, because his editors in New York would only consider a story worthy if it had the validation of being printed in the Times.
(via markcoatney)
The logic of this quote is based on numbers (and something I broadly agree with). More blogs than written press equals more frequency of stories on blogs. However, if you have a good story (and a persuasive communicator, ahem) you can get your story (or client’s story) in the written press.
(via joshsternberg)
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CJR: How to place...this quote is based on numbers (and something I broadly agree with)....
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One of my old editors at Time told me that when he was a reporter at one of the magazine’s far-flung bureaus...
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